The Council of Tourism, Culture, and Sports brought together around 40 industry leaders in the United States in New York for the Paco de Lucía Legacy Festival, a celebration of the artist’s tenth anniversary. The event included a prestigious gala at Carnegie Hall with over 30 international artists, offering a unique opportunity to showcase the culture and distinctive attractions of Andalusia to the American market.

Attending were senior executives from US luxury travel companies and representatives from leading organizations such as Virtuoso, A2B Travel, and JetBlue, as well as tourism professionals specializing in premium European travel. The event also drew attention from notable figures such as the president of the American Society of Travel Advisors (ASTA) and the director of New York City Tourism.

During the gala, the Andalusian delegation presented the region’s excellent offerings in cultural experiences, gastronomy, active luxury, and natural landscapes to the American professionals. The event was attended by prominent figures from New York society and the Spanish community, adding to the prestige of the occasion.

The concert at Carnegie Hall served as a journey through the works of Paco de Lucía, featuring reinvented and adapted performances by flamenco legends, new generation artists, and internationally acclaimed creators. The diverse lineup included Al Di Meola, Rubén Blades, Diego el Cigala, and other renowned musicians.

This promotional initiative will be followed by a workshop in the city aimed at connecting Andalusian entities and companies with specialized agencies. The growing interest in Andalusian tourism is evident in the significant increase in US visitors, with over 643,322 Americans staying in Andalusian hotels in the past year, marking a 29.3% increase from the previous year. These visitors accounted for 1.46 million overnight stays, reflecting a significant 30.5% increase. It’s a testament to the allure of Andalusia as a premier destination for American travelers.