Experience Andalusia in all its glory at the Free Munich fair! Join the Andalusian Ministry of Tourism, Culture, and Sport from now until February 18th as they showcase the best of Andalusia at this prestigious tourism event. Not only will they present the traditional offerings of Andalusia, but they will also host a parallel event focusing on culture, flamenco, and Andalusian fashion, highlighting the unique elements that set Andalusia apart as a must-visit destination for travelers from the German market.

In collaboration with Turespaña, this presentation will bring together approximately 150 professionals from Bavaria and its surrounding area, including travel agents and representatives of specialized operators in segments such as meetings and conferences, premium tourism services, and culture.

Dubbed ‘Andalusia: A Fashionable Destination’, this event will provide a direct platform for Andalusian provincial tourism boards and local businesses to engage with German intermediaries, creating valuable business opportunities for the destinations within the community.

The workshop between supply and demand will be followed by an enticing fashion show featuring flamenco designs by renowned designer Rocío Peralta, accompanied by a live flamenco performance to close the event. And that’s not all – attendees will also have the chance to savor the flavors of Andalusia with a tasting of typical Andalusian products, showcasing the region’s gastronomy as another experiential attraction.

And if that’s not enough, the Free Munich fair itself is the premier tourism event in Bavaria and the second largest tourism fair in Germany, attracting over 1,300 exhibitors from 65 different countries and welcoming approximately 140,000 visitors each year. This is the perfect opportunity to engage with potential tourists seeking information for their upcoming vacations, with a keen interest in Andalusian culture, gastronomy, sun and beach tourism, and activities such as golf, cruises, adventure tourism, and nature.

The Andalusian delegation will showcase the best that the destination has to offer, with a focus on these key products, positioning the region for future holiday seasons. In fact, German travelers are known for their meticulous planning, with nearly 35% of them arranging their trips three to six months in advance. Don’t miss the chance to be a part of this exciting event and discover the endless wonders of Andalusia!