Suncruise Andalucía celebrates General Assembly and meeting of its Board of Directors
• The presidents of the Andalusian ports approved the Action Plan of the Association to promote the region as a cruise destination
• The Port Authority of Motril assumes the Presidency of the Association
The Association Suncruise Andalucía, which promotes cruise tourism in this Spanish region, held today a General Assembly and a meeting of its Board of Directors in the Port of Málaga, which was attended by the Presidents of the Andalusian Port Authorities, all of them members of the Association.
Esther Molina, Manager Suncruise Andalucía, presented the Action Plan for 2020-2021, whose main objective is to position cruise tourism in Andalucía as a benchmark in Southern Europe by coordinating the joint work of the Andalusian ports and their complementarities.
Strategic axes and main actions
The Association is carrying out new work lines focused on the relationship between ports and territories, the sustainable development of the cruise industry and the promotion of Andalusian destinations.
To fulfill the strategic plan, an Action Plan has been approved, whose main actions are the following:
– Organisation of the 1st International Cruise Tourism Congress of Andalucía, which will be held in Sevilla n 2020. The relationship between ports and destinations in relation to sustainability and accessibility will be the main topic.
– Collaboration in Seatrade Cruise Med 2020, the international meeting of the cruise industry in the Mediterranean that will be celebrated in Málaga next September. This event is an opportunity to position Andalusian ports on the world cruise map. In 2019, nearly 1 million passengers and 780 calls were registered in Andalucía, meaning a steady situation compared to 2018. After this important event will be held, an increase is expected, as it happened previously in destinations such as Barcelona, Venice, Marseille and Santa Cruz de Tenerife.
Following the statutes of Suncruise Andalucía, during the meeting held today the Port Authority of Motril assumed the Presidency of the Association, headed by José García Fuentes, President of the Port of Motril. The Vice-presidency was assumed by Málaga Port Authority, leaded by Carlos Rubio Basabe.
Suncruise Andalucía is the Association for the promotion of Andalucía as a cruise destination, composed by the port authorities of the region: Algeciras, Almería, Cádiz, Huelva, Málaga, Motril and Sevilla.
This organization was created in 1996 with the objective of analyzing the needs of cruise tourism to improve the infrastructures and service provided to Cruise lines, as well as jointly reinforcing the potential of the area in this industry.